The shape, color, image and material of the baking box and cake box package should arouse people's affection, because people's liking and dislike play an extremely important role in the purchase excitement. Good will from two aspects, the first is useful, that is, packaging can meet the needs of consumers in all aspects, convenient supply, which involves the size of packaging, how much, exquisite and so on. Same protect skin frost, can so big bottle, also can so small box is installed, consumer can choose according to his custom, same product packs choiceness brief be chosen by people to make gift, of packaging all but oneself can use.
When the packaging of products provides convenience, it will naturally arouse consumers' goodwill. Good impression is also directly from the packaging planning of the shape, color, image, the feeling of raw materials, which is a comprehensive psychological effect, and personal and personal smell of the environment has a close relationship. Take color as an example, each person has the color that he likes and he is bored with, this cannot be importuned of course all, but also have common ground, for instance the woman loves white and red, pink red for the most part, they are called feminine color, the package of feminine things USES white and red to be able to cause ladies' affection. And the male is fond of stern and stern black, black calls male color again, the package of male special things and black can get the man's affection.
Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packing is a powerful means of establishing the affinity between products and consumers. Today's economic globalization, packaging and goods have been integrated. Packaging, as a means of realizing commodity value and use value, plays an extremely important role in the field of production, circulation, sales and consumption. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and increase the added value of products. Packaging, as a comprehensive subject, has the dual nature of commodity and art.